LIFE AND STUFF

Kristel Kuslapuu is a bold, uncompromising and independent post-renaissance knitwear designer originally from the Medieval capital city of Tallinn and currently based in Copenhagen. Her mother is a professional knitter so she followed her legacy and started to knit before she could read. She has been in the industry for the last 10 years which led to a MA degree in fashion design and a vast knowledge in jersey and knitwear. The bijou family business is led by her sister’s ex-boyfriend and her boyfriend’s sister.

Always eager to learn more about slow fashion and a true believer in circular economy. Getting inspired by politics, cliches and irony and for the most part self irony the brand is in constant search for equality. Main goal is supporting a more ethical and inclusive industry. All the collections are made in Europe by small family owned factories either in Estonia, Lithuania or hand made by Kristel Kuslapuu herself. The hand knit sweaters are numbered making them into unique pieces of art. The hand-picked yarns and fabrics used are all ethical and natural. We believe in change and we will go with the change. 


  • Consciously produced fabrics and yarns
  • Materials used are 100% cotton, 100% Merino, 100% Alpaca etc all with OEKO-tex standard certificate
  • Ethical and transparent fabric and yarn companies
  • All garments are produced in Europe in small factories in Estonia and Lithuania
  • All haberdashery - zippers, buttons, ropes, tapes, labels and care labels etc are all produced in Europe
  • All garments suitable for people with allergies and children
  • All hand knit garments are made by Kristel Kuslapuu

    • “Take your broken heart turn it into art” -Carrie Fischer